Franchisors: Why should you care about training?

Written by Frankie O'Brien

Image credit: Pixabay

You’ve put that all important work in finding the right people to become franchisees in your franchise network. You don’t accept just anyone, only the people with the values, drive and passion that align with your franchise.

But the work isn’t over at that stage. Guiding your new franchisee in how to operate your model successfully and for them to feel properly supported you need to train them effectively. So, we all know we should be putting more care into our training, but as ever, time is short and too often it slips down the list of priorities. If you really take the time to stop and think about the benefits to your business you might realise why training needs to be a priority for you.

Building and protecting your brand reputation

Explaining the values of your brand and how it should be sold to customers through effective training will pay dividends for you and your franchisees in the long run. This includes explaining the pitfalls of deviating from the brand values or cutting corners with quality.

Supporting your franchisees to grow revenues

You have built up your brand and know what works in reaching and persuading customers to buy from you. Sharing that experience with your franchisees, e.g. how to make social media work to their advantage, will help them grow their revenues and also increase your value proposition to them.

Freeing up your time and growing your franchisee network size

Many franchisors have told us that the onboarding training they do is repetitive and takes up time that could be spent on other valuable tasks. Using online training you can remove the need to repeat standard messages, allowing you to focus the time you spend with franchisees on training that is best delivered face-to-face, e.g. role play.

Removing the need to book training venues, arrange travel, refreshments, etc. also saves you money and allows more people to access the training without the worry of having to give up their own time to travel to a fixed location.

Making sure your legal and compliance issues are managed and monitored

Whatever your franchise business you will have legal requirements, e.g. safeguarding, data protection, as well as needing franchisees to comply with your processes and policies. Online training is a great way to deliver this training, which can be dry at times, and to test knowledge through a range of questions and assessments. You’ll have the reassurance that you know that your franchisees have proved their knowledge and you can intervene where reports indicate concerns.

But how do I get my training online?

Our learning platform, Course Builder, is used by 13 franchise networks. We have been working with franchises since 2014 to help them decide what training to get online and how to do it. With over 25 years’ experience of using technology to support learning, we can help you with effective learning design, topics to choose and different types of learning media.

For advice about how we can help you with training your franchisees please contact us at

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    The iflourish team