Archive for the ‘Education’ Category

Self-belief and fresh ideas

Written by Jake

In the last week, I have had the opportunity to participate in a 5 day long work experience programme to further help my schoolwork, for the company iflourish. This company is an online tech based company that creates and innovates online learning. In my week of work experience I started by taking a look at everything iflourish had to offer. I looked at some of the projects they have built over the years. I also got an all access preview of their new product ‘Course Builder‘. Course Builder is an e-learning platform that allows the customer to create and present learning modules to many people with ease. It also allows you to track learning progress and achievement. I really thought Course Builder was a great product that runs and looks very smoothly.

The rest of my week I participated in a project to research innovative ideas to win a bid on building a brand new website for an academy school in London for students with special educational needs. During this time my tasks were to look through the current academy’s website for areas where it could be improved. Over the course of a day, I thoroughly inspected the existing website to come up with a couple of new ideas that could really help support not only the school website, but the school as well. I found this task interesting as it’s not really something I’ve ever done before and I was quite proud to find so many things.

I then had to present my findings to one of the company directors who told me, contrary to my belief, that my ideas were great! Well, most of them at least. Then he told me to write them up into a report so he could send them to his business partner to be presented to the Academy in an attempt to try to win the bid. The report took me quite a while to write up, longer than I thought, but I eventually completed it and sent it off.

The week I spent with Iflourish was busy and very insightful. I now further understand all the hard work and effort it takes to be part of a working team and at only 15 years old, I managed to help possibly secure a piece of work for this innovative company.

Video: An essential
e-learning tool!

Written by Rob Lenihan

Video has exploded on the web over the last few years thanks to services like YouTube and Vimeo and it’s safe to say as a content medium, it has the highest rate of engagement when compared to other types of media. This is borne out of the growing popularity of video on the web. In a recent paper published by Cisco it is predicted that 82% of all consumer internet traffic will be video by the year 2020.

video-stat

This indicates that whilst other types of media are important for content, video cannot and should not be ignored.

Widen your audience

One example that encapsulates the growth in popularity of web video is TED lectures. the TED website, which has over 2,000 video presentations and boasts a viewing count in the billions. Packed with concise and easily digestible videos (they are no longer than 18 minutes) open up the audience much wider than the numbers that can typically attend the very popular TED face-to-face events. Events can be expensive and attendee numbers limited. Filming the event and publishing online can widen and share knowledge, views and perspectives with a much wider audience.

Some videos capture the imagination and audience in such a way that they become extremely popular. Take for instance the Sir Ken Robinson TED talk ‘Do Schools Kill Creativity?’ which has been viewed nearly 40 million times. This represents phenomenal audience engagement considering that it’s a specialist education lecture and not a Hollywood blockbuster.

Communicate more effectively

We recently produced an online recruitment tool for the NHS called Values for Healthcare (coming soon…watch this space). This is aimed at people considering a career in a support role in the NHS. It helps them understand if they share the values of the NHS through a series of video challenges. The videos show real-life situations, based on research involving people working in the target roles, and ask the user what would they do in the situation? The use of video is a helpful way to explore the subtleties of cultural values, which are often hard to demonstrate in words. Video is immersive, full of subtlety and visual clues. The audience can imagine themselves in the environment, job role and culture of the NHS much more easily than reading a brochure or even browsing a website. With writing, the audience is left with the prospect of filling in the blanks with their imagination; not so with video.

‘But video is really expensive isn’t it?’

It used to be expensive to produce video, but now most of us have all the video equipment we need in the palm of our hands. The quality of smartphone video has improved to the point that it is now used by many industries to produce cost effective content. Its immediacy compared with planning and implementing video shoots with traditional equipment is attractive, because it can save money and still be an effective communication tool. This works because the aesthetic expectation of today’s audience is open to a more candid approach, mainly for in-the-moment video. Take for instance news footage of a major events that is now commonly shot on smartphones by reporters in the field where portability of equipment is essential.  To the audience the content of the video outweighs the need for scripted and finely edited pieces

However, quality doesn’t need to suffer just because a smartphone is used. Take a look of this short report about the world Latte art championships  that has been filmed and edited entirely on a smartphone. In this instance we can see that good storytelling and direction have utilised accessible smartphone technology ensuring the filming quality matches the content.

Better e-learning

When combined with other tools, such as interactive content, questions and tasks, video can lift the impact of e-learning to the next level, ensuring that the learning endures in the learner’s mind. Thanks to developments in technology, video is much easier and quicker to produce. More importantly, your audience will be expecting it!

Raise the bar with your e-learning

Written by Frankie O'Brien

One of our clients recently described their previous experience of e-learning as unengaging and boring. In fact the very term ‘e-learning’ seemed to provoke an automatic raised eyebrow. The experience for this client had been typical of many; learning online that was little more than a page turning exercise.

Although we too have experienced this all too familiar style of online learning in our working careers, we are still surprised that learning is delivered in such a disappointing way. Self-led learning shouldn’t be a passive experience. It shouldn’t be devoid of engagement, interaction or challenge just because it’s online… we have all the tools and techniques now to ensure an absorbing experience. It also doesn’t have to cost the earth.

Affordable quality

Our aim as a company has always been to make engaging learning experiences that help our clients meet their business objectives. E-learning can and should include a range of methods to engage the learner, helping them connect with the learning experience so that they can understand how it will benefit them. A great example of this is our work with FFT, taking a very data heavy topic and creating learning for school governors that puts it all in plain english. Best of all, it was a ‘Rolls Royce’ delivery at a very affordable cost because we made the technology work for the learning rather than the other way around.

Feedback from school governors has been excellent, with 99% stating that the experience was very helpful (73%) or helpful (26%) – a far cry from the experience our potential new client had mentioned. We aim to offer the same standard to all our clients and put the excitement back into the term ‘e-learning’.

Read more about our work with FFT here

Schools can’t use Facebook, right?

Written by John Bidder

You have probably heard various concerns about schools using Facebook. Whilst helping children understand how to be safe when using social media is very sensible, the fears schools have about using social media are often unfounded. In this short video Clare Berryman, Headteacher at Whittle-le-Woods Primary School in Chorley, explains the positive impact using Facebook to communicate with parents, carers and the wider community has had on her school.

Clare explains the benefits simply and clearly, including:
  • Communicating using the social media channels that parents and carers are already using on a daily basis
  • Setting a good example for pupils on how to use Facebook appropriately
  • Creating a real sense of the community within and around the school
  • Keeping it proportionate – little and often using a range of media

Clare’s school is one of a number now that have opted to take on a managed Facebook Page with the creative input and support of SocialSchoolMedia.

About the author

With a background in teaching & school improvement, as founder and Director of Get Logged In, John specialises on working with schools to harness Facebook for good under the banner of parental engagement. Dad of 3 he believes strongly in enabling schools to connect with their community to help reach & support parents as role models for their children. John also created Blippit – an app maker for children and schools currently used by 1000’s of children & teachers mainly in the UK, Australia & the US. Follow: @schoolfacebook @justblippit @getloggedin

Quick we need an app!

Written by Frankie O'Brien

Is that a statement you have heard in your organisation recently? In our mobile, ‘always on’ world apps proliferate and its very tempting to think that your organisation must have one or be ‘left behind’. An app may well be a very useful way of achieving an objective, but have you thought through why and whether it’s the best way?

For example, have you thought about what apps do as compared to other digital methods, e.g. a mobile-optimised website? If the answer to that question is yes, then well done. You’ve done more thinking than most and you’re well on the way.

Mobile learning

Apps can be very useful for learning purposes. The mobile nature of apps mean that they can be more flexible when using on the move, e.g. recording information when you don’t have access to a big screen device or learning while travelling. The smaller screen size – for most smartphones at least; tablets are less of an issue – means that the screen layout and features have to be thought through carefully, but with a bit of care and planning this is no more of a challenge than designing PC-based learning.

Things to consider

  1. Does the app need to record information, e.g. evidence of learning to be stored in a learner’s portfolio or to demonstrate progress, such as completion of a task or passing a test? If yes, then the app may not depend on an internet connection, but it will need one at some point to sync the information elsewhere.
  2. What platform do you want to use? The two dominant platforms for apps are Android(Google’s mobile operating system) and iOS (Apple’s equivalent). Android is the world’s most widely used smartphone platform and there are over 700,000 apps developed, with iOS having roughly the same number of apps at the time of writing, which brings us neatly on to our next point…
  3. How will you market your app? The figures above show that for every Angry Birds success, there are thousands of others that largely lie dormant with very few downloads. Are you able to communicate to your audience that you have an app and give them good reason to download it, competing with the many other apps they may already have on their device(s)? if you’re going to charge for the app, you’ll have to think about the price point – apps are generally sold for a low cost – and also the cut you have to give Apple to sell through the iTunes store.
  4. How much do you want to invest? Like anything, you get what you pay for. Apps can be relatively cheap to produce, particularly compared to the early days of website development. But it all depends on how much functionality the app needs, e.g. storing information is going to require some sort of database, which will naturally add cost. We’re all getting used to the idea of rapid development and constant releases, so you may want to consider phasing functionality, offering a set of features to meet basic needs, and then adding others later if you’re app is a success. You have to balance this against offering too little initially to the extent that your app ‘dies at birth’, but if you’ve read this far then we suspect your mind is already whirring with the possibilities for your app idea!

We’re particularly interested in helping our clients with apps for learning purposes, so we can help you think through everything you need to consider before deciding to invest in app.

You can read about a learning app we recently produced for the Imperial War Museums here.

An insight into an outstanding teaching school

Written by Annie Grant

In our latest guest blog, Annie Grant interviews Margaret Mulholland, Director of Development & Reseach at Swiss Cottage Development & Research Centre in Camden, North London. Swiss Cottage School is a National Teaching School that has been rated ‘outstanding’ by Oftsed five times in a row.

Tell me about Swiss Cottage School

Swiss Cottage is a large special school in Central London with a population of 230 children, with a range of complex and moderate learning difficulties. We’ve just had our 5th Ofsted inspection and, for the fifth time, have been judged to be ‘outstanding’, which is very exciting.

We’re a teaching school so we have a particular focus on training teachers and on developing school leaders. Teaching schools are built on a teaching hospital model, where you’re developing practitioners through the work that you do.

We’ve been a teaching school for two years now and that’s brought a completely different dimension to the culture of the school. As a school, we are keen to put research at the centre of our practice and it’s my job to spearhead that aspect of development. Research is key to developing more effective teaching and learning and, at Swiss Cottage, we’re looking to develop evidence-based practice, building on evidence of what works well to improve what we do.

We work across a group of schools – our partner schools. We’re all part of the Teaching School Alliance and we share best practice, learn together and collaborate in training support staff, young teachers and middle and senior leaders.

What does that look like practically, day-to-day?

At Swiss Cottage, the Development and Research Centre is on the 4th floor of the new school building and we have a training space where we host workshops.

We’re very much trying to bring theory and practice together. So it might be that if you come up to the Development and Research Centre on a Wednesday afternoon you’ll find, in one room, a group of trainee teachers learning about assessment for learning, involved in a workshop, having just been down into the classrooms to observe before coming up to reflect on what they have seen. In another room you might find a group of Swedish visitors who have come over to learn about what special needs provision looks like in London and how we support progress for our learners. We do a lot of international work. We also do regional work, so our staff work with mainstream schools to support them with their inclusive practice.

We also work with universities. We go in and do talks and workshops to train up the next generation of teachers and to identify practitioners who may want to work in special education.

One of our key messages is ‘What’s Special About Special?’ We want educational professionals to think about what special needs education can offer mainstream education and how we can share our expertise.

What impact does this work have on your own staff?

There is a confidence that comes from developing as practitioners and focusing on continuous learning. Staff have access to the latest research. If you are a teacher at Swiss Cottage, you would be able to engage in workshops run by, for example, the centre for Education in Neuroscience in London, and that would be happening right here in the Research and Development Centre.

You would know where you can identify support for your own action research. As part of the Teaching Schools Alliance, staff can visit our partner schools to learn about what works well in other settings. So there are broader opportunities for them.

Something that teaching schools bring is an opportunity and a support for innovation and, at Swiss Cottage, there’s an expectation that staff will innovate. So, for example, we’re trialling technology projects, working memory resources and activities, and we’re engaging with neuroscience projects. There are all sorts of innovations that we test out to identify their potential to make an impact on the learning of our young people.

Coaching and mentoring professionals from other schools has a positive impact on the professional development of those of our teachers involved in outreach. It embeds new practices and approaches and gives them new confidence about their own professional skills.

It also heightens the reflective practice in the school. We’re very focused on reflection in our day-to-day practice. At Swiss Cottage, teachers and teaching assistants have a planning meeting on a Monday morning, which allows them to discuss their expectations for the week. On a Friday we have a reflection meeting where 40 minutes is spent in looking at what went well during the week and how that will inform planning for the following week. And those principles, that cycle of professional learning, is applied in everything we do and being involved in outreach heightens and informs that reflection.

How does a training relationship with a special school benefit mainstream settings?

In Swiss Cottage we have the opportunity to engage professionals from mainstream schools in the dialogue about the skills they bring and how they might use these to enhance mainstream classrooms. When we work with them, say, on personalising learning, differentiation and thinking about pupil progress, we talk to them about what they can learn from a special setting and how they can use the special setting as a resource to inform their teaching. So we hope that as we springboard them back into their mainstream school, as an NQT, or in their first year as a middle leader, they’ll recognise that when they meet barriers in their teaching, that they can come back to the special setting and use us to support them to move forward and improve their practice.

And in the future?

Partnership is an important process but the goal is to promote an understanding of how special schools and special partnerships – special school alliances – can improve teaching and learning in mainstream and special schools throughout the country. I think we’ve got a big role and an exciting role to play and it is very important that we articulate it, clearly and loudly.

You can read more about ‘What’s Special about Special’ in a blog piece on the Swiss Cottage website.

About the interviewer

Annie Grant, Educational Consultant and Director at Atomic Productions, is a writer and film-maker specialising in special educational needs and disability. She writes regularly for ‘Special Children’ magazine and is currently filming a series of best practice case studies for the nasen online YouTube channel.

 

About the interviewee

Margaret Mulholland, Director of Development & Research at Swiss Cottage School, has over 20 years’ experience in delivering education, initial teacher education and professional development and is currently the Director of Development and Research at Swiss Cottage School Development & Research Centre.

Why you should never be pleased to announce anything

Written by Declan O'Brien

I’m sure you recognise the phrase ‘we are very pleased to announce’. It is usually followed by something else that is of little interest to you but is of great importance to the seller.
Maybe the seller is delighted or even thrilled – but why should you be? We all want to know ‘what’s in it for me?’ More on that later.

What can your business learn from advertising?

Each industry and business sector has its own language, one often built on tradition. So too has the advertising and communications business. The principles of communication are common to every organisation, service and product whether we are talking about the use of social media, digital, print, video or carrier pigeon. So how do you persuade your audience that learning is a good idea, that it will benefit them and not just represent something you are excited about?

AIDA meet WIIFM

If you haven’t met them let me introduce you:
AIDA – Attention, Interest, Desire and Action are the four basic steps of the advertising process. You could call them pillars. An attention grabber followed by some more detail to hold your interest. Then throw in a need – you know the kind of thing that Apple are so good at. Finally wrap it all up with a call to action. Yes the world has moved on in sophistication, but the way we are motivated has not. Which is why I should introduce you to WIIFM or What’s In It For Me?

WIIFM drives our thinking around what we see, hear, read, buy… and watch. I am sure you are a very nice person and self interest is a nasty failing you only see in others. But when you looked at that family group photo at the weekend, who did you look for first? I thought so. Worth remembering, eh? No not the part about you looking at yourself – the part about seeing it from the other side.

David Ogilvy – the original Mad Man

If you have never watched Mad Men, you really should. If only to wonder at Don Draper and company downing Bourbon at 10am and pondering if any of their livers survived the decade. But behind the drama was David Ogilvy the father of advertising. Some of his wisdom illustrates my point:

“I don’t know the rules of grammar … If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

“Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.”

It seems obvious when it is put that way, talk to people personally and in their language. It’s just that without thinking we start to take on some kind of corporate speak dialect that is not our language and is certainly not the learner’s. This is even more poignant when selling the idea that learning something new will benefit your audience. They may never have dipped into the subjects on offer, so the most important language to speak is theirs. Keep it simple and from their perspective, e.g. this will help you further your career.

What does your audience want?

Confession time. Yes, I too search for myself first when I look at that group photo, that is what’s in it for me. So what will your audience be searching for in your message? I genuinely try not to announce anything, not with pleasure at any rate.

About the author

Declan is a Chartered Marketer with over 20 years’ experience in sales and marketing. He provides branding and marketing consultancy to a range of businesses, primarily in financial services. He has held senior marketing and business development roles in blue chip companies including Aon and RSA.

His experience encompasses B2B and B2C marketing with a specialism in large global accounts. Declan believes showing a ROI is crucial to marketing success and has utilised CRM systems such as Salesforce to deliver results.

Using YouTube in schools

Written by Rob Lenihan

Using YouTube in schools?! Isn’t it banned? Well, yes it is in many schools. For understandable reasons.

So when we saw this article in the New York Times (posted by Andy Smith of TSL Education – thanks again Andy) it caught our interest. The article is about how schools in the US have found ways of filtering content on YouTube to access in class for educational purposes. And now YouTube has developed an educational portal to show specific videos within its own network. It only shows related educational videos too. The comments are removed too – we’re not so sure about that aspect, as surely debate is a good thing, and you can set comments to be approved before they are published. But Google (YouTube’s parent company) is fine tuning the portal and the general move in this direction is to be applauded.

I’m sure YouTube has its reasons for developing YouTubeEDU, as does Apple with iTunesU. But when they both offer the potential to access a range of useful resources, it would be churlish to complain.

Extinct but still popular

Working on a web project – the Museum of Mystery – for schools last year we found that using YouTube in schools was more of an issue than we’d realised. YouTube was a great way to serve up the video content on the project – short clips of experts from the Manchester Museum talking about areas in which they are acknowledged experts – without pupils having to download clips from the website.

But when we trialled the site in schools we found that all of the schools blocked YouTube, so we had to move the video to a private media server. We kept the YouTube channel we’d set up live, even though the videos were no longer fed to the project website, and we’ve kept an eye on the traffic too. One of the videos – about the dodo – has had over 220,000 views and counting!

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